Bluey Toy
Designing an innovative yet analogue toy for kids :>
2024
Year
Product Engineer
Role
Physical Product
Category
2 Months
Duration
Problem
Children increasingly engage with technology through screens, often at the expense of physical, imaginative play. Yet traditional toys can struggle to sustain engagement without introducing new challenges or opportunities for discovery. Inspired by Bluey's emphasis on creativity, collaboration, and everyday adventures, we wanted to explore how technology could enrich play without dictating how children interact.
Solution
Children increasingly engage with technology through screens, often at the expense of physical, imaginative play. Yet traditional toys can struggle to sustain engagement without introducing new challenges or opportunities for discovery. Inspired by Bluey's emphasis on creativity, collaboration, and everyday adventures, we wanted to explore how technology could enrich play without dictating how children interact.
